PROJECT SUMMARY
It appeared to be a simple case of competitors trying to knock out the new start-up which was effectively treading on their turf. This software company was undergoing a heavy hit from local competitors, where every business directory listing or review page would be hit by anonymous and fake 1-2 star reviews from clients they had never heard of.
Despite heavy work on SEO and building on their web presence, they could not shake the review pages from Google Page 1. RepSaviors.com was contracted to bury the negative Google results.
WHAT WAS DONE
The question should be, what wasn’t done?
- 8 network blogs setup with new content going in every day
- Internal company blog setup which enhanced brand PR
- 40,000 legitimate external links build
- 90 Press articles from reputable online media outlets
- 400 social networks with custom profiles
- Management integration for all social accounts
- Optimization of the company website
- 3 review sites removed fake reviews after our forensic report was submitted
- Consumer review program activated, getting all current and past clients to feed review sites with real reviews.
THE RESULT
After 10 weeks the first page for every possible variation of the Brand name was covered with great content and a pure brand message. All 10 search listings on the 1st page were under the clients control. Though competitors did not stop, their voices became a faint whimper behind the roar of our online reputation avalanche. We buried all instances of negative results on Google.
“Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.” ― Sun Tzu, The Art of War
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